Privacy Policy

Privacy Policy – WhereToRide.horse

Effective Date: 14 August 2025

Last Updated: 14 August 2025

WhereToRide.horse ("we", "us", or "our") values your privacy and is committed to protecting your personal information in compliance with the Protection of Personal Information Act, 4 of 2013 ("POPIA") and other applicable laws of South Africa.

This Privacy Policy explains how we collect, use, store, and share your personal information when you use our directory website.

1. Information We Collect

We may collect the following types of personal information:

Information you provide directly:

  • Name and surname
  • Email address
  • Contact number
  • Business or organisation details
  • Listing information and descriptions
  • Any other details you submit when creating a listing or contacting us

Information we collect automatically:

  • IP address
  • Browser type and version
  • Device information
  • Pages you visit and actions you take on our site
  • Cookies and similar tracking technologies

Information from analytics and advertising partners:

  • Behavioural data collected via Google Analytics
  • Interaction data related to advertisements and sponsored listings

2. How We Use Your Information

We use your personal information to:

  • Provide, operate, and maintain our directory services
  • Publish your listings and make them searchable to the public (if you choose to list)
  • Communicate with you regarding your account or listings
  • Process payments (if applicable)
  • Improve website performance and user experience through analytics
  • Display personalised or targeted advertising (when ads are activated)
  • Comply with legal obligations

3. Google Analytics & Cookies

We use Google Analytics to understand how visitors use WhereToRide.horse. Google Analytics may collect data such as:

  • Pages visited, time spent, and actions taken
  • Your general geographic location (city or region)
  • Device, browser, and operating system details

Google may use this data in accordance with its Google Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

We use cookies for:

  • Site functionality and remembering your preferences
  • Tracking site performance and visitor behaviour
  • Personalising content and ads (when enabled)

4. Advertising

When we begin serving ads (including through Google Ads or similar networks):

  • Ads may be targeted based on your browsing activity, location, or interests
  • Third-party vendors, including Google, may use cookies to serve ads based on your prior visits to this site or other websites

You can opt out of personalised Google ads via Google Ads Settings: https://www.google.com/settings/ads

5. Sharing of Information

We will not sell or rent your personal information to third parties.

We may share information with:

  • Service providers assisting with hosting, analytics, payment processing, or communications
  • Third-party ad networks for the purpose of displaying relevant ads
  • Law enforcement or regulators where required by law
  • The public, only where you choose to make a listing public (your contact and listing details will then be visible to users)

6. Your Rights Under POPIA

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate, irrelevant, or outdated information
  • Request deletion of personal information (where legally permissible)
  • Object to the processing of your personal information for certain purposes
  • Withdraw consent at any time (this may affect your ability to use certain services)

Requests can be sent to: info@wheretoride.horse

7. Data Security

We take reasonable and appropriate measures to protect your personal information against loss, unauthorised access, and misuse. However, no online transmission or storage system is 100% secure.

8. Retention of Information

We keep your personal information only for as long as it is needed for the purposes set out in this Privacy Policy, or as required by law.

9. International Data Transfers

If we transfer your information outside South Africa, we will ensure that the recipient is subject to laws, agreements, or corporate rules that protect your personal information to the standard required under POPIA.

10. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to read their privacy policies.

11. Changes to this Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date.

12. Contact Us

If you have questions or wish to exercise your rights under this Privacy Policy, please contact:

Email: info@wheretoride.horse